Live call and the ABCs of click to call
on May 27th, 2012 at 0:47The windows online calls was originally a par of the Microsofts windows services. It was later integrated to the windows live messenger to enable its users to make PC to phone and PC to PC video and voice calls. Microsoft saw the need to partner with telecommunication companies all over the world to allow users to use a PC equipped with high internet speed, speakers and a microphone to call almost any telephone in any part of the world.
This technology has now been used to carry out day to day activities in almost every part of the world. Of late, e-commerce has also focused around the closely related click to call technology. With internet search gurus like yahoo and Google, tests have been carried out efficiently to enable immediate web to phone connections between sellers and buyers through their local search. However, the big question is whether people really understand what click to call is.
This is a fantastic, handy service that lets users click a button which is embedded on an email, website, search engine or an online directory and right away speak to a customer representative. Customers then have a choice to either make a call over the computer or alternatively request a call back from the advertisers by simply keying in their phone number. Click to call services gives the companies a chance to control and monitor when, what, who and where online visitors can migrate from web to other phone channel sales unlike the toll free phone numbers.
The truth is that self service can rarely be achieved online, especially regarding multifaceted buying decisions. There is nothing like the power of voice when closing deals that are related to high value transactions. Companies are lowly getting smarter on their websites to ensure that customer loyalty is increased in order to avoid site abandonment.